By now, almost all the hard work is done. It’s time to profit from your hard work. Several avenues open up quite apart from money flowing from book sales. If your book is spruiking your expertise in a product or a service, you can easily become the go-to person for professional advice. This opens an opportunity for you to become a consultant, a public speaker, or you can build a business around what you have now become known for. There are other possibilities including advertising and sponsorships and using your book as a “bait” to build a very good mailing list. “The money is in the list” is a very worn down phrase in online marketing. The easy task of giving a copy of your book away free of charge to anyone who logs on to your website in exchange for their email address has been found to be very effective and profitable. A “free” book frequently returns about ten times its value to its author.